A Strategic Migration Framework
Parallel Tracking
Old and new collection run side by side, ensuring there are no data gaps during the cutover process.
Structured XDM Mapping
Every eVar, prop, and event is meticulously mapped and documented before switchover occurs.
Faster, Validated Deployment
We utilize a structured runbook instead of trial-and-error, guaranteeing precision and efficiency.
Future-Ready Architecture
An architecture built from the ground up for AEP, Real-Time CDP, and Customer Journey Analytics.
Adobe Web SDK Migration Specialists for Enterprise Data Systems
Migrating to Web SDK is a transformation of the data collection architecture, not a simple upgrade. We support complex enterprise migrations end to end, ensuring continuity and precision.
Why Adobe Analytics Migrations Fail
- Data loss during AppMeasurement migration.
- Broken tracking and inconsistent analytics reporting.
- Poor XDM schema design and mapping.
- Incorrect Edge Network and datastream setup.
- No parallel tracking implemented, resulting in data gaps.
- Data that cannot be activated in AEP or CJA.
Teams that delay face AppMeasurement deprecation and API changes on someone else's timeline.
Why Migrate to Adobe Experience Platform Web SDK
Transitioning to the Adobe Experience Platform Web SDK provides unified data collection with alloy.js, significantly better site performance, and immediate readiness for both AEP and Customer Journey Analytics. This strategic move establishes a future-proof architecture that empowers marketing and analytics teams to scale operations efficiently.
Comprehensive Migration Solutions
End-to-end migration from AppMeasurement.js to Web SDK.
Full Migration to AEP Web SDK
What's Included
- AppMeasurement.js audit
- Migration strategy
- Parallel tracking setup
New deployments of Web SDK for Analytics.
Adobe Analytics Web SDK Setup
What's Included
- Web SDK setup
- Data layer alignment
- Event tracking
Design a scalable XDM schema and edge datastreams.
XDM Schema Design
What's Included
- XDM schema design
- eVar/prop mapping
- Identity resolution
Unlock Real-Time CDP and CJA with a future-proof setup.
AEP & CJA Migration
What's Included
- AEP integration
- CJA readiness
- Customer journey modeling
Our Migration Process
Audit & Mapping
We analyze the existing AppMeasurement setup and document tracking requirements.
XDM Schema & Datastream Design
We establish a clean, scalable XDM architecture and configure the Edge Network.
Parallel Implementation
Web SDK is deployed alongside the legacy implementation to ensure continuity.
Validation Against Legacy Data
We meticulously verify that the new data stream matches the historical collection.
Cutover & Documentation
The legacy code is retired and final technical specifications are delivered.
Why Choose Our Migration Experts
- Migration without data loss via our parallel validation methodology.
- Full transparency and comprehensive documentation for every data element.
- Deep Adobe Experience Platform expertise to future-proof your infrastructure.
- Clear communication bridging technical development and business strategy.
Who We Work With
We consult for enterprise analytics teams, companies planning Web SDK migration, and organizations preparing for the Adobe Analytics sunset and Customer Journey Analytics transition.
Migration Outcomes
- Clean and reliable data collection.
- Tracking accuracy validated against your legacy implementation.
- Real-time data activation capabilities in AEP.
- A scalable, modern data infrastructure.
FAQ
A standard migration typically ranges from six to twelve weeks, depending on the complexity of your current data layer and the number of digital properties. Because we employ parallel tracking, there is no downtime or reporting interruption during this process.
Yes, and this is our recommended approach for enterprise implementations. Running both libraries simultaneously allows us to validate tracking accuracy and ensure zero data loss before fully cutting over to the Web SDK.
The AEP Web SDK (alloy.js) is a consolidated JavaScript library designed to replace multiple legacy Adobe libraries, including AppMeasurement.js. It streams data directly to the Adobe Experience Platform Edge Network, streamlining data collection and improving site performance.
Delaying the migration increases your exposure to AppMeasurement deprecation risks and upcoming API changes. Remaining on legacy architecture also prevents your organization from activating data within Adobe Experience Platform and Customer Journey Analytics.
Not necessarily. We can often map your existing data layer directly to the new XDM schema using data preparation features within Adobe Data Collection. We evaluate your current architecture to determine the most efficient path forward.