Capability guides
Practitioner guides to specific Adobe Experience Platform Tags and Customer Journey Analytics capabilities - what each one is, how to configure it correctly, and how to verify it actually worked using the Adobe Experience Platform Debugger, the Network tab, and Workspace validation.
Adobe Tags
Companies and properties in Adobe Tags
How the company/property structure works, and the governance mistakes that create duplicate tracking.
Adobe Tags audit events: tracking who changed what
Pull a property's change history through the Reactor API to answer who changed a rule, and when.
Managing Adobe Tags data elements through the API
Read, create, and update data elements programmatically for migrations and bulk audits.
Condition types in an Adobe Tags rule, explained
Data-element comparisons, custom code, and extension-provided conditions - and how to gate a rule correctly.
Adobe Tags data element types: choosing the right one
JavaScript Variable, Custom Code, Cookie, and extension-provided types, matched to where the value actually lives.
Building, testing, and publishing an Adobe Tags library
The Development-to-Staging-to-Production lifecycle, and why skipping staging is the top cause of broken releases.
Web SDK extension actions
Customer Journey Analytics
CJA alerts: what they're actually for
Tracking-integrity monitoring, threshold alerts, and anomaly detection - matched to the right situation.
The CJA Alert Builder: configuring a metric alert
Setting a threshold from real historical data instead of a guessed number, and scoping alerts that fire on signal.
The CJA Alert Manager: reviewing and triaging alerts
Separating a real anomaly from a false positive, and closing the loop on every trigger.
Calculated metrics with segments in CJA
Scoping a calculated metric to a segment inside its own formula, so it stays correct wherever it's used.