Blog
Adobe Analytics, 2018-2026: everything that changed
Eight years of Adobe Analytics history in one honest timeline: Launch, the Web SDK, CJA's rise, DTM and Reports & Analytics retirements, and what it means for teams still on the old stack.
From Omniture to Customer Journey Analytics: the full lineage
SiteCatalyst, Adobe Analytics, and Customer Journey Analytics are one continuous product line. The 2009-2026 lineage, what survived each generation, and why the vocabulary still matters.
Adobe Analytics vs Google Analytics 4: an implementer's comparison
Adobe Analytics vs GA4 compared by people who implement both: data models, identity, limits, export paths, cost structure - and where Customer Journey Analytics changes the question.
What Adobe Analytics and CJA actually cost: licensing explained
Why Adobe publishes no list prices for Adobe Analytics or Customer Journey Analytics, how the contracts are actually structured, and which factors drive your real cost.
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