Blog
Adobe Analytics, 2018-2026: everything that changed
Eight years of Adobe Analytics history in one honest timeline: Launch, the Web SDK, CJA's rise, DTM and Reports & Analytics retirements, and what it means for teams still on the old stack.
From Omniture to Customer Journey Analytics: the full lineage
SiteCatalyst, Adobe Analytics, and Customer Journey Analytics are one continuous product line. The 2009-2026 lineage, what survived each generation, and why the vocabulary still matters.
Adobe Analytics vs Google Analytics 4: an implementer's comparison
Adobe Analytics vs GA4 compared by people who implement both: data models, identity, limits, export paths, cost structure - and where Customer Journey Analytics changes the question.
What Adobe Analytics and CJA actually cost: licensing explained
Why Adobe publishes no list prices for Adobe Analytics or Customer Journey Analytics, how the contracts are actually structured, and which factors drive your real cost.
How to actually track AI agent traffic in Adobe Analytics and CJA
How agent and API traffic appears, or fails to appear, in Adobe Analytics and CJA: bot rules vs agent classification, ChatGPT/Perplexity/Claude agent signatures, server-side capture, and how to verify it worked.